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Mickelberry Capital — Business Portfolio Update (Q4 2025)

Growth, lessons learned, and the roadmap for our next 12 months.

At Mickelberry Capital, we believe in transparency — sharing not just our successes but our process, our pivots, and our learning. Today, we’re breaking down where each business in our portfolio stands, what we’re improving, and what’s coming next across the Mickelberry ecosystem.

We’re building slow, steady, and disciplined — because good companies compound over time.

DayChainz — Building a Stronger Brand From the Inside Out

Current Revenue: ~ $750/month
6-Month Target: $1,500/month

DayChainz continues to grow slowly but consistently, averaging about 2% week-over-week growth. The most important shift this quarter is our focus on bringing manufacturing and packaging in-house.

Why In-House Manufacturing?

While it’ll be a lengthy process, it gives us:

  • Full control over quality
  • Better margins
  • Faster turnaround
  • The ability to innovate without waiting on suppliers

Our plan is to start by bringing rope chains and packaging production in-house first — two high-impact areas that can transform our customer experience.

Social Push

The next 6 months are all about:

  • Increasing social media output (daily if possible)
  • Sharper storytelling
  • More behind-the-scenes content
  • Creator-driven product showcases

DayChainz is evolving from a simple brand into a movement of modern, affordable men’s jewelry — and we’re building the foundation brick by brick.

Interiors Plus of Colorado — A Restructure Toward Quality & Craftsmanship

Current Revenue: ~ $8,000/month
Goal: Establish SOPs, improve storytelling, launch social channels, and prepare our new website

Interiors Plus has taught us some of our biggest lessons this year — specifically around due diligence. While the tax returns appeared strong, the actual numbers did not align with expectations once we took over operations.

It reminded us that:

Good books don’t always tell the whole story — operational reality does.

The Pivot

We’re not phasing it out, but we are repositioning it.
Instead of running it as a mobile service, Interiors Plus is moving toward:

  • Full interior restoration
  • Custom upholstery projects
  • Refinishing and luxury upgrades
  • More structured workflows and SOPs

Luxury Second-Hand Furniture

A major new offering:
curated reupholstered second-hand furniture
— elegance + modernity + affordability.

This allows us to turn overlooked pieces into “must have” luxury items, and it fits our brand DNA perfectly.

The new website and social rollout will support this upgraded identity.

Furniture + Haus — Launching Soon (Target: Dec 1)

Status: Pre-launch
Revenue: $0
Short-Term Goal: ~ $250/week ($1,000/month)

Furniture + Haus is almost ready to go live. The launch goal is a curated, modern, high-quality furniture collection with a focus on timeless design and affordability.

Since Interiors Plus handles restoration and custom pieces, Furniture + Haus becomes the front-facing aesthetic brand, while Interiors Plus supports the craftsmanship behind the scenes.

The two brands will complement one another beautifully.

Mickelberry Media — The Next Big Expansion

This will be a major new branch under Mickelberry Capital designed to fuel brand growth across our entire ecosystem.

What Mickelberry Media Will Include

  • A financial education series
  • A motorcycle content series
  • A racing series
  • Long-form storytelling around entrepreneurship
  • Sponsored content from our owned companies
  • Collaborative media partnerships

The goal?
Create a media engine that amplifies every business we own.

The Racing Team

Launching in about 2 years, the team will function under the Mickelberry Media brand and create high-impact marketing touchpoints:

  • Race bike livery covered in the brands we own
  • Helmets featuring our internal sponsors
  • Event content, behind-the-scenes stories, and branded series
  • Turning racing into an advertising channel for our entire portfolio

This is where business meets passion — and it’s going to become a pillar of our long-term brand identity.

Lessons Learned & Our 6–12 Month Roadmap

Every quarter teaches something new. Recently, one lesson stood above the rest:

We prefer online, scalable, brand-driven businesses over geographically-limited service companies.

Interiors Plus reminded us that:

  • We should have dug deeper during due diligence
  • Some businesses require more time and oversight than expected
  • Our strengths shine brightest when building brands accessible to everyone, not just those within driving distance

Roadmap for the Next Year

1. Strengthen All Current Businesses
Operational stability, stronger SOPs, better margins, and improved processes across:

  • DayChainz
  • Interiors Plus
  • Furniture + Haus

2. Build the Media Engine
Launch Mickelberry Media and begin producing content for:

  • Personal finance
  • Business growth
  • Motorcycle lifestyle
  • Racing content

3. Integrate Brand Touchpoints Across Everything
Every series, every video, every race event will include sponsored appearances from:

  • DayChainz
  • Interiors Plus
  • Furniture + Haus
  • Future brands

4. Prepare for the Racing Team Launch
Brand assets, designs, marketing strategy, and sponsorship rollouts will start soon.

Final Thoughts: Slow Growth, Strong Foundations

We aren’t rushing.
We aren’t chasing hype.
We’re building deliberately — and we’re building for decades.

With each business update, each pivot, and each lesson learned, Mickelberry Capital becomes sharper, stronger, and more aligned with the empire we’re creating.

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